Austrian Sociologist: 'Alcohol is the New Masculinity Test'
Vienna – According to sociologist and addiction researcher Julian Strizek, alcohol consumption remains a significant issue in Austria, particularly among men aged 40 to 60. Strizek suggests that higher alcohol taxes and warning labels could help reduce consumption. 'In Austria, drinking is still seen as a rite of passage for men,' Strizek said. 'It's like a masculinity test, but with more liver damage.' He also noted that younger generations are drinking less, possibly because they have better things to do, like scrolling through social media.